Sergey Borondzhiyan
Business Development | Commercial Analytics
Linz, Austria · +43 677 617 16008
sergej@borondzhiyan.de · www.borondzhiyan.de
Profile
Business Development Manager with extensive experience supporting European manufacturers across diverse markets and product categories since 2009. Product experience ranges from mast lifts and residential elevators to professional tools and facade protection treatments against moisture and soiling.
Market experience spans Poland, Ukraine, Belarus, Georgia and other former Soviet countries. Work includes market research, identifying business partners, establishing distribution and service centres, organising trade fairs, and working with businesses, public-sector organisations and end customers.
An MSc in Economic and Business Analytics has broadened this expertise and strengthened practical skills in working with data.
Selected projects
Practical projects
- Virax online store: Created a Virax online store for national markets in former Soviet countries, with a product catalogue, search and shopping cart interface.
- Pipe bending calculator: Created an application to help installers calculate pipe bending angles when using a pipe bender.
Academic projects — JKU
- Academic research — Crime Analysis and Forecasting, JKU: Using logistic regression and decision trees to analyse crime patterns and predict occurrence across time and locations.
- Data Mining coursework — Python, JKU: K-means customer segmentation with profitability comparisons; market basket analysis using association rules.
- Route optimisation — JKU group project: Independently benchmarked MIP and dynamic programming approaches, comparing runtimes and analysing the effect of fuel constraints on optimal travel time.
Experience
Business Development Manager — Avangardrus
May 2017–Present
- Built a nine-partner distribution network across four markets for Virax (France), growing turnover to €500,000 within three years and establishing a service network.
- Manage business development and customer accounts for Designlift, an importer and distributor of lifts from Italy and Greece for low-rise buildings and private homes, providing installation and maintenance.
- Identified a local import and export partner for ATN (France/Italy), a manufacturer of aerial work platforms. ATN Platforms’ intellectual property was acquired by Manitou Group in 2022.
- Launched B2G and B2C activities for construction chemicals supplier Techni-Mineral (France) (formerly Hydromineral), reaching €100,000 in turnover within two years.
Export Sales Manager — Gamma-center
May 2015–April 2017
- Managed export projects across two markets with average annual turnover of US$700,000.
- Planned project scope, budgets, schedules and resources; coordinated a five-person team with functional managers.
- Developed sales in Bangladesh and Ethiopia through a German subsidiary, contributing to a 12% increase in export department turnover.
Project Manager — E3M Business Consulting
October 2010–October 2014
- Led the Novopress market development project, building distribution networks across three markets for the German manufacturer.
- Conducted market research and competitive analysis to support market entry and distributor development.
- Coordinated product certification, delivered product training and supported distribution partners with sales development.
Earlier experience: Business Development, North House Ltd (2010); Sales and Customer Service, Fort-Link LLC (2008–2009); Advertising, The AAA Group (2005–2008).
Education and professional development
- Johannes Kepler University Linz: MSc in Economic and Business Analytics, 2024–2027.
- Brigham Young University–Idaho: Selected Web and Computer Programming courses, 2023–2024, with small final projects.
- Russian Foreign Trade Academy (VAVT): Master's in International Economy and Foreign Economic Activity, 2011.
- Rostov State Building University: Master's in Advertising, 2006.
- Project Management Institute: PMP certification.
Skills and languages
Analytical tools used in work or study: Excel, Python, Julia, RStudio, Stata.
Data preparation: Data cleaning and preprocessing for analysis and modelling.
Additional technical coursework: HTML, CSS, C#, MySQL databases.
Commercial: Market research, distributor development, export sales, key account management, project coordination.
Languages: English C1 · German A2.