Business
- International market entry
- Distributor development
- Export sales
- Customer relationships
INTERNATIONAL BUSINESS · APPLIED ANALYTICS
Sergey
Borondzhiyan
Business Development & Commercial Analytics
MSc Economic and Business Analytics
Johannes Kepler University Linz
ABOUT
A business perspective.
An analytical approach.
Business Development Manager with extensive experience supporting European manufacturers across diverse markets and product categories since 2009. Product experience ranges from mast lifts and residential elevators to professional tools and facade protection treatments against moisture and soiling.
Market experience spans Poland, Ukraine, Belarus, Georgia and other former Soviet countries. Work includes market research, identifying business partners, establishing distribution and service centres, organising trade fairs, and working with businesses, public-sector organisations and end customers.
An MSc in Economic and Business Analytics has broadened this expertise and strengthened practical skills in working with data.
View résuméPROFILE
At a glance
Analytics
- Data cleaning & preprocessing
- Market research
- Classification & clustering
- Model comparison
Tools & development
- Excel, Python, Julia
- RStudio, Stata
- MySQL, HTML, CSS, C#
- AI-assisted development
Background
- Economic & business analytics
- International economics
- Advertising & marketing
- English C1 · German A2
PROFESSIONAL BACKGROUND
Overview of experience
European manufacturers.
International markets.
IN PRACTICE
Virax product presentation
Technical product knowledge, presentation skills and customer communication.
2017 — PRESENT
Avangardrus
Business Development Manager
- Virax (France). Built a nine-partner distribution network across four markets, reaching €500K in turnover within three years and establishing a service network.
- Designlift. Manage business development and customer accounts for an importer and distributor of residential lifts from Italy and Greece, providing installation and maintenance.
- ATN (France/Italy). Identified a local import/export partner for the aerial platform manufacturer. ATN Platforms’ intellectual property was acquired by Manitou Group in 2022.
- Techni-Mineral (France). Launched B2G and B2C activities, reaching €100K in turnover within two years.
2015 — 2017
Gamma-center
Export Sales Manager
- Managed export projects across two markets with average annual turnover of US$700K, coordinating a five-person team, budgets and schedules.
- Expanded sales into Bangladesh and Ethiopia through a German subsidiary, contributing to a 12% increase in export department turnover.
2010 — 2014
E3M Business Consulting
Project Manager
- Led market development for German manufacturer Novopress, building distribution networks across three markets.
- Conducted market research and competitive analysis; coordinated product certification, delivered product training and supported distributors with sales development.
Practical projects
01
Virax online store
Created a Virax online store for national markets in former Soviet countries, with a product catalogue, search and shopping cart interface.
E-commerce · AI-assisted development
Visit website02
Pipe bending calculator
Created an application to help installers calculate pipe bending angles when working with a pipe bender.
Application development · Industry knowledge
View on Google PlayAcademic projects Johannes Kepler University Linz
ACADEMIC RESEARCH · JKU
Crime analysis & forecasting
Using logistic regression and decision trees to analyse crime patterns and predict crime occurrence across time and locations.
Data cleaning · Preprocessing · Predictive modelling
GROUP PROJECT · PERSONAL CONTRIBUTION
Route optimisation
Independently completed the benchmarking workstream: automated experiments, compared mixed-integer programming and dynamic programming runtimes, and analysed the effect of tighter fuel constraints.
Optimisation · Benchmarking · Comparative analysis
PYTHON COURSEWORK
Customer segmentation & market basket analysis
Coursework on k-means segmentation with estimated profitability comparisons, and association rules for identifying products purchased together.
Python · Data preprocessing · Data mining
CONTINUING DEVELOPMENT
Education
MSc Economic and Business Analytics
Johannes Kepler University Linz
2024–2027
Web & Computer Programming
Selected coursework · Brigham Young University–Idaho
2023–2024
HTML, CSS, C# and MySQL databases, with small final projects.
Master’s in International Economy and Foreign Economic Activity
Russian Foreign Trade Academy (VAVT)
2011
Master’s in Advertising
Rostov State Building University
2006 · Advertising and marketing background
CONTACT
Sergey Borondzhiyan
Open to opportunities in commercial,
sales and market analytics.